Google Analytics has become the most widely used web analytics application available.

The analytics package was developed by the Urchin Software Corporation which was bought by Google in April 2005 and then become publicly available for free under the new system provided by Google, Google analytics.

In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced features were added. Over the years, Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.

All of the clients who use the Complete Web Design solution are provided with the software as part of their setup. This has provided a good indicator for clients to show them how well their website is doing in terms of visitor traffic. But there is more to the system than just a dashboard to show visitor numbers on your website.

Google Analytics can provide up to 85 different reports that will help you to generate every piece of possible data about your website traffic. It not only tracks visitors to your site or the number of page views, it can also be used to see which content is the most popular, show the time on site per visit and which ads are driving the most visitors to your site.

Google Analytics can also provide you with new opportunities by showing you what potential customers are looking for. For example, the complete web design website gets a small number of visitors who are looking for “logo design costs“. This tells us that we are getting visitors that may not be looking for a website, but just a graphics designer to either design or redesign a logo for them.

Even though we provide a basic logo design free of charge as part of the Complete Web Design solution, we could also expand our services to include a basic logo design for individuals that do not require a website design service from us. (Watch this space!)

For more information and advice about Google Analytics and what it can provide, please feel free to contact us.